PRO is defined as a professional organization authorized or financed collectively or individually by producers, which can take the responsibility for collection and channelization of e-waste generated from the 'end-of-life' of their products to ensure environmentally sound management of such e-waste.

Who are PRO:

  PRO assist the producers upon engagement in one or more of the following tasks
• Establishment of collection centers/points this may include setting up ofcollection godowns or operating       through warehouses as per the guidelines issued by Central Pollution Control Board ('CPCB')
• Establishment of collection mechanism such as door to door collection.
  Logistics arrangements
• Ensuring traceability of the e-waste collected and channelized & disposal of processed waste & end of life     plastic waste
• Achieving collection targets
• Implementation of buy back/take back
• Ensuring Environmentally sound dismantling and recycling.
• Conducting awareness programme among consumer's/bulkconsumers/producers for collection and         channelization waste.
• Helping producers in filing of quarterly/annual returns as per the rules.
• Provide an extended producer's responsibility plan as legally required.

Capacity and Capability of PRO

A PRO should specify its capacity for handling waste, which include capacity for collection, storage and recyclers with whom it has arrangement for recycling of such waste. A PRO should also be capable of channelizing plastic and electronic waste for meeting the collection targets of its Producers/Brand.